3 Industry Secrets to Brand Your Family Business Like a Pro.

You have decided to start your own business and have no idea how to make it like a professional brand ? Maybe you are not even sure you should you brand it? How do you decide what it should look like? Where do you start?

You may have heard ,"You only get one chance to make a good first impressions! In the small business world this is as true as anywhere else. Most family business fall into the trap of ignoring the necessity of their business to make that"commercial good first impression".

The Pro Marketer knows it is all about the first impression, that is how you get the client to contact you to start. If your branding promises professional friendly service.
Remember you do have to deliver the promise, (We can talk about that on another day).

Can the independent small business owner create the image that can position them against the professional, larger brands ?  The answer is, yes you can. You just have to follow these simple proven rules.

Secret#1 Choose a Clear, Descriptive Name that Attracts Your Target Clients.

The business name should say what you do. It should be what your clients would search for with looking for your services.

Example, That James Home Services we were a "Home Services" business not a "cleaning business:  That what we consistently marketed for 20 years. 

If you are a commercial cleaning business make it clear that is the business you are in. 

If you claim to be a "cleaning business" and chase both markets that is very confusing to the market. Marketing towards home clients is very different to chasing commercial cleaning contracts. 

Make up your mind and name your business that way.

Be creative with your name and make it easy to remember. If you work a geographic area it is fine to but it in your name. That can be an advantage to gaining local clients ,but will work against you if you plan to expand to a wider territory.

 Example "Mooloolaba Home Cleaning Services" is perfect if you plan to build your business of cleaning homes in Mooloolaba. It is nearly the perfect word search for your business.

Sea Breeze Home Services is Perfect for a Coastal Market

  Secret #2 Decide on"The Look" You Want For Your Business .

Think about it, what overall style that you want? The your logo colour of uniforms, your business cards your website and signage. The "look"should be relatable to your target clients
It is vital that you like "The Look" of your business. You have to go to work in it every day.
 Once you decide on "The Look" it is vital to be consistent in everything you do in your business.

Secret #3A Clever Professional Logo is the Big Go

Create a clever "Logo". The Logo image is what will stick in the minds of your clients. Think about all the business that come to mind, you will remember the image as the business. It is very hard to even image "McDonalds" without the Golden Arches.

What are the "Golden Arches" worth to the McDonalds Brand

The Logo should flow into your business name. Example "Sea Breeze Home Services"logo as you would image is beach image. This works in a coastal home services market, it may struggle if it was way out west. 

I know you ,most likely can't draw. I'm about to give you a "Family Business Life Hack". It is called the "Upwork'. I love "Upwork". www.upwork.com .You can hire professionals from all around the world to get your idea transformed into reality. 

Take the time to investment to get clarity on what your business will look like when it is done. Most family run business don't do these secrets. Many larger organisations even attempt to ignore these marketing realities. It just doesn't work. 

The business owner has to have a clear consistent look for their business. If there is no clarity, then the client will get confused and go else where. 

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Robert James