You have decided to start your own business and have no idea how to make it like a professional brand ? Maybe you are not even sure you should you brand it ? How do you decide what it should look like? Where do you start? You may have heard ,"You only get one chance to make a good first impressions! In the small business world this is as true as anywhere else. Most family business fall into the trap of ignoring the necessity of their business to make that" commercial good first impression". The Pro Marketer knows it is all about the first impression , that is how you get the client to contact you to start. If your branding promises professional friendly service. Remember you do have to deliver the promise, (We can talk about that on another day). Can the independent small business owner create the image that can position them against the professional, larger brands ?   The answer is, yes you can.  You just have to follow these simple proven rul...