How to Professionally Market Your Home Service Business

Starting your own home services business? Don't know how to market for new clients? Worried about not getting enough clients to get your business off the ground? Are maybe you are considering joining a Franchise system or going out on your own?


Jim's Mowing or James Home Services or VIP Homes Services or maybe Hydro Dog all promise you will do it for you.
What if you had the proven professional secrets to "FastTrack your business" without the huge fees upfront or ongoing?

As the founder of James Home Services I built my one man band car cleaning business into a group of professional home service franchisees servicing over $20 million of clients annually.

For 20 years we taught over 2000 franchisees how to professionally market their Home Service Businesses. We want to share these systems with the wider population.

There is nothing more rewarding then succeeding in your own business. The home service industry is still rapidly growing, there are plenty of opportunities if you want a great value business that you can run to suit your family needs.

Step #1 Brand Your Business.

In a previous blog we talked about "How to brand your business like a Pro". Check it out and do it. Remember to be consistent on all levels. Colours,Logo, uniform ,signage and all marketing tools. 

You have to buy into the look"and your clients have to identify with it.

Build Your Own Golden Arches

Step # 2  Market Your Business Daily 

 Marketing is the most important process in your business. The marketing is the seeds that builds the client base that grow into your business. No marketing, you have no business.
"Market Your Business Daily" until it is a habit 

Plant the marketing seeds for tomorrows harvest is a vital habit to cultivate. 

Step #3 Decide On The Geographical Area You Plan to Grow Your Business Within.

In the service industry time is money, the more you travel the higher your costs and the less time you have to service clients. 
The bigger the Geographical Area you that service the less money you will make.

Depending on the service you are supplying and how frequent you clients return will have major impact on the service area. For example "Home Cleaning" needs a single suburb of 2000 homes at the most.  

Home Cleaning clients return weekly to fortnightly. Once you have about 25 to 30 weekly regulars you will be flat out. The demand is high as long as your service is professional and friendly. 

Decide on the area then target all your marketing tools toward that area.
You want to be the Top of Mind of Home Cleaner or Dog Groomer or Gardening Business  in your Suburb. 

Become the top of mind Pet Grooming Business in your suburb

Step #4 Build Your Internet Business Profile in Your Target Market.

Who are your future clients? You have to evaluate what clients suit your business. Example if you are a Home Cleaner. Do you want move out work or weekly return clients? If it is move out work then you have to target market "Property Managers" in real estate offices or If you want regular clients, then working mums living in your geographical area is your market.

What Are The "Internet Basics"for a Homes Services business?

1) Business Website. It can be very simple, but it has to be professional. The site should be consistent with your branding. The site should have all the key words relating to your service and the geographical area. 

2) Business Facebook Page. Actively work this page. You are your brand in social media. You personally have to be present on the page. The page most reflect your business, but have your personality.  No personal stuff, No negative.
Engage your clients. Ask clients to rate your business. Ask clients to give a video referee for your business. Keep the video to 15 to 20 seconds. Build your credibility in your area and services.

3) Professional Brochure.  Old school still works. Everyone still has a mailbox. Junk mail works and now days it gives a more local feel to your marketing. Invest in a professionally brochure. Full colour, menu layout,  professionally printed and plenty of them. 

This is the number one method of generating services inquires for service franchisee in the James Home Services network.

Step#5 Keep Educating Yourself . 

Invest in your own education, it pays huge dividends

Invest in your own education. Be open to learning ,everything you need to learn about marketing and sales is out there. Just invest 15 minutes a day into your own education and it with pay huge dividends.

Family businesses are the foundations of this country, take control of your future and give it a proper go. 

Subscribe to learn more.

Small Business Rules

Robert James