The Mobile Coffee Revolution is Here!



The Coffee comes to you,wherever you are!


The coffee industry is about to be revolutionised!

The coffee is going to come to you!
Amazing changes are on the way.
The way we get our daily fix of that addictive brew is evolving.
With the growth of our consumer society and the high expectations of our social media society.
Customers want top quality coffee and they want it now!

But, Is it a true coffee revolution?
Will it really change the way we buy our coffee?
I think we are about to see the same revolution that turned the whole pizza industry on its head about 20 years ago with the home delivery of pizzas.


The mobile coffee revolution is about service. 

There is currently growing belief among coffee shop powerhouses and established coffee brands that the mobile industry is the area with the ability to take a huge cut of the growing coffee market.
The market that is still on a rapid up hill growth curve.
According to a recent IBISWorld report.

 The Cafes and Coffee Shops industry has grown over the past five years, owing much of its success to Australia's love for quality coffee and vibrant coffee culture. This love for coffee supported industry demand in the years following the global economic downturn and has fueled revenue growth over the past five years. Industry revenue is expected to grow by an annualized 3.2% over the five years through 2014-15. This includes a forecast increase of 2.4% in 2014-15, to $4.3 billion

http://www.ibisworld.com.au/industry/default.aspx?indid=2015

Retail Food Group, which operates chains including Donut King, Brumby's Bakery and Crust Gourmet Pizza Bar also have their eyes on the growing mobile market with the acquisition of The Coffee Guy, New Zealand’s largest mobile coffee franchise and also Cafe2U one of Australia's largest mobile businesses.
It is reported that the Retail food group has over 1400 franchises under their banner
Coffee with James Franchisees are experiencing rapid growth


At James, with our development into the mobile coffee business with a brand nationally associated with the gold medal service, the growth of the "Coffee with James" brand has been rapid.
Our franchisees are experiencing rapid growth in their turnover each quarter.
Using the James service franchise experience, the coffee system has evolved to be the most upmarket and high quality brand in the mobile segment.


Coffee with James is still a family owned business and has no plans to change that relationship with our franchisees.
Understandably, A single Coffee franchisee can easily get lost in such a huge corporate structure.
The level of service defines the overall success

I have personally run mobile service businesses and understand that it's about the franchisees level of service that defines the success of the overall business.
It is a different game to the retail business and takes different systems, training and marketing.

Exciting times, bring on the coffee revolution.
Small business rules!.
Got to go ,my coffee is here.













Robert James
Franchisor 
Coffee with James' 
James' Home Services
1800 1 JAMES


Comments

Popular posts from this blog

Taking it to the Streets "THE LEADER BOARD"

Taking it to the Street!

What a Great Coaching Question! #The Negative Thing